Your expertise deserves more than a stale blog and an empty LinkedIn.
I help established professional firms turn what they already know into a steady rhythm of published content — articles, newsletters, and LinkedIn posts — without adding a single task to the owner's day.
One focused conversation each month. I handle everything else.
For firms with real expertise and no time to publish it.
You have 20 years of expertise and 2 blog posts.
Most professional firms — law practices, engineering consultancies, financial advisors, medical specialists — have deep knowledge that their clients and prospects would find genuinely useful. But nobody at the firm has time to write, and hiring a generic content writer produces generic content.
So the blog sits empty. The newsletter list collects dust. LinkedIn stays quiet. And less qualified competitors who publish consistently look more established than firms that actually are.
One conversation. One month of content. Nothing on your plate.
The entire system runs on a single monthly conversation. You talk about what you know. I turn it into everything your firm should be publishing.
We talk.
One 30–45 minute recorded conversation each month. I ask the questions. You talk about what you know. That's your only time commitment. Most conversations surface more material than a single month can hold — the surplus becomes your content pipeline for future months.
I find the signal.
I identify the strongest ideas, the useful advice, the opinions worth publishing — the things your clients and referral sources need to hear from you.
I build the content.
From that single conversation, I produce one substantial article, one email newsletter, and four LinkedIn posts — all in your voice, all ready to publish.
I handle the rest.
Writing, editing, formatting, publishing, scheduling. You review a draft once. I do everything else. I also surface a short list of future topics uncovered during the conversation, so the pipeline never runs dry.
Each month, from one conversation:
- One in-depth website article built around your real expertise
- One email newsletter to your list
- Four LinkedIn posts in your voice
- Publishing and scheduling handled
- A short list of future topics for upcoming months
No writing. No brainstorming. No learning another platform.
You talk, I publish.
Built for firms where the expertise is real but the publishing isn't.
Firms that are a strong fit:
- Specialized law firms, engineering and environmental consultancies, financial advisors, medical practices, and similar professional firms
- Established enough that reputation and credibility matter
- Owners or principals who possess genuine expertise but publish inconsistently or not at all
- Firms competing against better-known players who publish more actively
This is a selective engagement, not a volume service.
15 years turning specialized expertise into published authority.
I've spent the last 15 years as the content strategist for a specialized aviation accident law firm — turning what the attorneys know into articles, media content, and web pages that rank, get read, and build the firm's reputation.
That work requires the same skill this service is built on: sitting across from an expert, recognizing what matters, and turning it into something clear, credible, and useful.
I bring strong writing, two decades of web and digital marketing experience, SEO knowledge, and enough technical range to work across professional fields without producing generic output.
AI is part of my production system. You are paying for judgment, extraction, and writing quality — not for AI-generated filler.
If your expertise is real but your publishing isn't, that's fixable.
I'm taking on three firms to start. If your website and LinkedIn don't reflect what you actually know, send a few details below and I'll follow up with some initial observations about your content opportunity.
Best suited for established professional firms with real expertise and inconsistent publishing.
Tell me about your firm.
If you’re considering improving your content presence, send a few details below.
This is best suited for firms looking for thoughtful, strategic content for their website, LinkedIn, and other marketing.