Strategic Online Reputation Management for Professionals
It’s a simple fact… anyone can write an online review of your business or practice.
Certainly, your clients and customers can write reviews – either positive or negative – based on their actual experience. They can compliment you, chastise you, and classify you as much or as little as they care to. These are, for the most part, valid reviews that add value to sites like Google, Angie’s List, Yelp, and others.
Here is an example of this, from Google…
There is another type of review, however. Virtually anyone can create an identity (real or fake) and write about your business or practice, whether they have done business with you or not. They may not even know you or your staff, or they may be a disgruntled former employee, or even your competitor.
Some of the most egregious reviews come from unreasonable customers who have no business making derogatory statements about you based on the real-world experience they have had.
Here’s an example of this type of review, also from Google…
Notice that this negative review has been costing this attorney business since October of 2009… that’s nearly 2 years of lost opportunity caused by a thoughtless jerk with atrocious spelling! Whether or not this review is an accurate interpretation of the reviewer’s actual experience, when you read it you can’t help but feel that it adds nothing of value to the online discussion.
Sadly, there’s nothing you can do to remove reviews of this sort. There is, however, something you can do about it.
A Strategic Approach To Reputation Management
We at LucidPage have developed a strategic, effective approach to managing your professional online reputation by managing the review process. We implement this approach over a period of time which generally lasts three months, but which may vary from two to six months for different situations and types of business.
Our thoughtful approach essentially repositions your practice or business in the online marketplace, effectively reducing, and then eliminating, the impact of your negative reviews.
Bottom line…
- No more business lost to your competition due to bad reviews
- Searchers will convert to clients or customers when they see your reviews
If you would like us to implement this strategy on behalf of your business or professional practice, please contact us via the form at right, or phone us today at 585-330-4709.
Our approach will work for any type of business:
- Retail
- Service
- Hospitality
- Small Town
- Urban
- Suburban
- Rural
Professionals Are Our Specialty
We specialize in Professional Service Firms, such as…
- Doctors, Surgeons, Cosmetic Surgeons
- Dentists, Implant Specialists, Oral Surgeons
- Attorneys, Lawyers
- Accountants, Tax Professionals, Bookkeepers
- Architects, Engineers, Professional Service Firms
Don’t lose another client or customer to negative or derogatory online reviews!
